All Articles

197 articles
SPF Too Many DNS Lookups: Why It Happens and How to Fix It for Good
September 11, 2026Tilak Pujari, CEO

SPF Too Many DNS Lookups: Why It Happens and How to Fix It for Good

SPF "too many DNS lookups" (PermError) fails DMARC and hurts inbox placement. Learn why the 10-lookup limit trips and how to fix it without risky flattening.

Email Deliverability
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How to Set Up DKIM Correctly, and Verify It Across Every Sender
September 11, 2026Tilak Pujari, CEO

How to Set Up DKIM Correctly, and Verify It Across Every Sender

Set up DKIM correctly across any DNS or email provider, then verify signing, alignment, and selector health so every send authenticates the way you expect.

Email Deliverability
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DKIM CNAME: How It Works, When to Use It, and How to Keep It Healthy
September 11, 2026Tilak Pujari, CEO

DKIM CNAME: How It Works, When to Use It, and How to Keep It Healthy

Learn how DKIM CNAME records work, when to choose CNAME over TXT, how to configure and troubleshoot them, and how to keep DKIM healthy over time.

Email Deliverability
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DMARC Policy Not Enabled: Why You're Seeing It and How to Fix It the Right Way
September 11, 2026Tilak Pujari, CEO

DMARC Policy Not Enabled: Why You're Seeing It and How to Fix It the Right Way

DMARC policy not enabled" means your domain isn't protected or enforced. Learn what triggers it, how to fix it, and when to move beyond p=none.

Email Deliverability
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Multiple SPF Records: Why They Fail and How to Combine Them Correctly
September 11, 2026Tilak Pujari, CEO

Multiple SPF Records: Why They Fail and How to Combine Them Correctly

Can you have multiple SPF records? No, and here's why it triggers PermError, how to merge them into one, and how to catch it before campaigns break.

Email Deliverability
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Email Deliverability Rate: What It Is, What's Good, and How to Improve It
September 4, 2026Tilak Pujari, CEO

Email Deliverability Rate: What It Is, What's Good, and How to Improve It

What is email deliverability rate vs delivery rate? Explore 2026 industry benchmarks, the multi-layer model, and how to accurately measure and fix your rate.

Email Deliverability
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Inbox Deliverability: How to Know Your Emails Actually Land
September 4, 2026Tilak Pujari, CEO

Inbox Deliverability: How to Know Your Emails Actually Land

Inbox deliverability decides whether your emails get seen, not just accepted. Learn how to diagnose, monitor, and improve inbox placement with confidence.

Email Deliverability
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Sender Reputation: How Mailbox Providers Decide Where Your Email Lands
September 4, 2026Tilak Pujari, CEO

Sender Reputation: How Mailbox Providers Decide Where Your Email Lands

Sender reputation decides whether you hit the inbox or spam. Learn how it's scored, what actually moves it, and how to diagnose and fix issues fast.

Email Deliverability
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Microsoft SNDS 2026 Update: What Changed and Why It Matters for Inbox Placement
September 4, 2026Tilak Pujari, CEO

Microsoft SNDS 2026 Update: What Changed and Why It Matters for Inbox Placement

Microsoft moved SNDS to a new portal, OAuth API, ARF complaints, and no trap counts. How to keep Outlook diagnosis intact, and what to measure instead.

Email Deliverability
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