Gmail inbox placement is now around 53.7%, meaning almost half of your emails never reach the primary inbox. This shift changes how marketers should think about performance, visibility, and deliverability in 2026.
The Email Verification Protocol, now available as a Chrome origin trial starting with Chrome 150, is Google's attempt to solve a problem every email marketer knows well: the drop-off between a user entering an email address on a form and actually confirming they own it.
When your next campaign lands in a subscriber's Gmail inbox, there is a good chance it will never be read in the traditional sense. Instead, Gemini, Gmail's built-in AI, will summarize it.
Google is finally letting some users change their Gmail address without losing emails, contacts, or history. Here’s what changes, what doesn’t, and why your new “clean” address can still impact recognition and trust outside Google.
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