Your Customers Are Sending Signals. Is Your Email Program Listening?

Mailora, in association with the Canadian Email Summit, brings together industry leaders for an insightful webinar on customer signals, lifecycle marketing, and building more relevant email experiences.

Customers are constantly giving us signals through what they engage with, ignore, revisit, adopt, or stop doing. The challenge is knowing which signals actually matter, and how to turn them into better email and lifecycle decisions.

Reserve your free seat →

What this session covers

In this practical session, Anna Levitin and Matthew Vernhout will explore how customer behavior can shape smarter segmentation, automation, timing, and communication. We'll discuss the data points teams often overlook, how to apply behavioral insights across key lifecycle moments, and how to balance automated journeys with planned campaigns during busy periods.

The session will also explore when email is the right response to a customer signal and when another channel may be more appropriate, with practical ideas attendees can apply to their existing email and lifecycle programs.

Join Anna Levitin and Matthew Vernhout for a practical discussion on:

• Using customer behavior to improve segmentation and lifecycle timing
• Identifying the signals teams often overlook
• Balancing automated journeys with planned campaigns
• Deciding when email is the right response, and when another channel makes more sense
• Turning behavioral signals into smarter lifecycle decisions

What you will learn

Six things you should be able to take back to your own program.

Who should attend

The session is built for people who own the customer relationship and the messages that carry it.

• CRM professionals
• Email marketing managers
• Lifecycle marketers
• Marketing operations teams
• Retention and customer engagement teams
• Email and CRM agencies

You do not need a technical deliverability background. The conversation starts from customer behavior, not from infrastructure.

Meet your speakers

Anna Levitin

Anna is an email and lifecycle marketer with 12 years of experience across B2C and B2B growth. She has built data-driven email strategies for e-commerce brands and growing SaaS companies, helping turn complex marketing technology into smooth, revenue-focused customer experiences. With a background in cultural anthropology, Anna brings a strong understanding of customer behavior to her work and is also an international speaker on email marketing, lifecycle, and retention.

Matthew Vernhout

Matthew is a leading email deliverability and privacy expert with more than 25 years of experience. He is the Principal Email Advisor at Email Industries and the founder of the Canadian Email Summit. Matthew is actively involved in industry organizations including the ANA's Email Experience Council, CAUCE, the AuthIndicators Working Group, and M3AAWG. He is also a Certified International Privacy Professional (Canada) (CIPP/C) and was named the 2019 EEC Thought Leader of the Year.

Adeola Sole, host

Adeola is an international host and speaker, and an experienced CRM and email marketing consultant who has worked extensively with luxury e-commerce brands. She specializes in CRM strategy, customer lifecycle marketing, database growth, retention, and personalized email campaigns. With her experience moderating industry discussions and making complex topics engaging and easy to follow, Adeola will be hosting and moderating our webinar.

Event details

About the organizers

Save your seat

Your Customers Are Sending Signals. Is Your Email Program Listening? takes place on September 30, 2026 at 11:00 AM EDT / 8:30 PM IST, featuring Anna Levitin and Matthew Vernhout, hosted by Adeola Sole, presented by Mailora in association with the Canadian Email Summit.

Reserve your free seat → Test your email with Mailora →